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How to Create Loyal Customers

How to Create Fiercely Loyal Customers Jessica Swanson Shoestring Marketing We all want satisfied customers, right? But, what exactly is a satisfied customer? Well, here’s the thing, a satisfied customer is one whose needs and expectations have been fulfilled....

How to Blog Even When You Hate to Write

How to Blog Even When You Hate to Write Jessica Swanson Shoestring Marketing You’ve started your small business blog and suddenly you have an awful, gut-wrenching realization. You actually hate to write. Writing is frustrating, hard, and one of those marketing...

5 Powerful Local Search Strategies

5 Powerful Local Search Strategies Jessica Swanson Shoestring Marketing Let’s say you’re cruising around town and you have a sudden taste for a big slice of deep dish pizza. So, you pull out your cell phone, head over to Google, and type in ‘pizza place’ In less than...